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2019 NBA Awards - Arrivals

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Reach Records, Atlanta, GA, August 8, 2022) Before releasing the #1 album in the country, Anomaly (2014), multi-Grammy/Dove/Stellar Award-winning rapper Lecrae dropped arguably the most seminal project in his catalog, Church Clothes Vol. 1 (2012), hosted by DJ Don Cannon. In the ten years since the first Church Clothes mixtape dropped, no one has been able to surpass the heights that Lecrae has reached, crossing CHH over to the mainstream while enduring the blows and lows as Lecrae has.

While Lecrae didn’t start Christian Hip-Hop, he’s regarded as a trailblazer in the lane and has consistently released music that represents faith and hip-hop with an Unashamed edginess that challenges the Church to live up to its potential and encourages the Culture to reconcile with its Savior. Respected hip-hop magazine XXL complimented him, saying, “It’s impressive how he’s able to deliver a message without being preachy calling Church Clothes “a prime example of the reach of hip-hop music and culture.” The people spoke even louder, downloading the music for the original Church Clothes mixtape 100,000 times in 48 hours.

A decade later, the mission and vision remain the same for Lecrae. “Once upon a time, we had the vision to demonstrate what it looks like to be authentically hip-hop and a follower of Christ,” shares Lecrae. “We put that vision together in this project called Church Clothes; something for the streets but representing who we are as believers. Church Clothes resonated with people, and they connected with it. Some people say it’s my best work to date! We did Vol 1, 2, and 3, and it’s only right that we keep the legacy with Vol.4. Church Clothes 4 is the last one though!”

The first single from Church Clothes 4, “Spread The Opps,” acknowledges the opposition and stands steadfast despite it. “I’ve been running for so long from the opposition. Since I was a kid, there were enemies, both physical and spiritual, that were trying to destroy me. I decided to stop running. This song, “Spread The Opps,” is me knowing that even in the valley of death, God is with me. He’s scattering the opposition.”

On “Spread The Opps,” the ominous production by DrumGod, JuanRa, Simbo, and DudeClayy, 808 drums pair with haunting vocals from students from AGI Entertainment. Under the direction of Natarsha Garcia, CEO/Artistic Director, BrandinJay, Creative Director and owner of Teddy Bear Productions, the students whose age ranges from 9 to 13 are all triple threats, chasing their dreams of becoming household names. Together they create the backdrop for a lyrical barrage from Lecrae.

Atlanta-based image-maker Ray “Neutron” Spears, director of the music video for “Spread the Opps,” says of the song. “’Spread the Opps’ feels like equal parts imprecatory psalm, personal excavation, and charitable warning— a final act of diplomacy. I found myself interested in his inner turmoil and specific inflection points on his journey of realization, how these experiences reverberate outside of Lecrae the individual, and their broader implications in society.”

Through the years, we’ve watched Lecrae reconstruct a vision of faith despite the large-scale shift towards mistrust and disillusionment within The Church in the wake of America’s racial tensions. As he delivers Church Clothes 4, Lecrae unapologetically stands at the crossroads of sacred and secular. People rocked with Church Clothes because it was the first time someone planted their feet simultaneously in the street and the Church without compromising. He laughs with those who have called him “Righteous and Ratchet,” acknowledging that “it is my lane, and this lane is completely acceptable.”

Lecrae Pulls the Plug on Mixtape Series With Final  was originally published on praiserichmond.com