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In the world of exercising, there are a few sports drinks that have dominated the world market for years.
Gatorade and Powerade for the most part are a major part of quinching our thirst; especially after a hard and vigorous workout.
But now a company in the Washington, D.C. area called KRA is in for a tough task and a hill that many would not want to climb.

What KRA is trying to offer is an organic option that is much healthier than what the other sports drinks offer.
COO Dan Trainor says that they are looking for those athletes who have moved on from the Sports Giants – Gatorade and Powerade.