Rihanna‘s new makeup line Fenty Beauty has shoot other makeup retailers and encouraging the market to have more diversified foundations and product offerings across shades. Here are 25 photos of Fenty Beauty in action. Get into this flawless foundation, haute highlight, and more. You’ll want to run out to Sephora and buy it all!

LET’S MAKEUP: 25 Photos Of Fenty Beauty On Black Women  was originally published on hellobeautiful.com

1. @FentyBeauty

Fenty Beauty boasts 40 shades of founation (and there is talk of them releasing more!)

7. @Shahdbatal

Pro Filt’r Foundation in 370.

Match Stix in Truffle

KillaWatt in Trophy Wife, Ginger Binge/Moscow Mule.

8. @FentyBeauty

Match Stix in Blonde.

11. @Priscillaono

Fenty Beauty Pro Filt’r Instant Retouch Primer.

Pro Filt’r Longwear Soft Matte Foundation in 340.

Match Stix Shimer Skin Stick in Confetti (highlighter and eyes).

Match Stix Matte Skin Stick In Mocha (contour)

Pro Filt’r Longwear Soft Matte Foundation in 310.

Invisimatte Blotting Powder in Universal

12. @Havake

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#fentybeauty

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Pro Filt’r in 290.

KillaWatt highlighter in Gloss Bomb.

15. @MakeupByGray

Pro Filt’r Soft Matte Foundation in 310

Killawatt in Ginger Binge and Hustla Baby for highlight.

18. @SirenLuxe

Pro Filt’r Primer

Pro Filt’r Foundation in 350.

Matchstick in Maple.

Lips in Gloss Bomb.

KillaWatt Trophy Wife highlight.