The classic educational program beloved by 80s kids is already on the iTunes store along with a number of Reading Rainbow-branded books and apps for kids. What Burton wants to do now is to move the content to the web and give all of the content to schools for free. The company is hoping to raise $1 million to get all this done.
Reading Rainbow’s digital collection already contains hundreds of books and video field trips… but with your help, we’ll be able to make the Reading Rainbow library available on more of the devices modern kids use to consume content. When we meet our initial goal of $1,000,000, we will launch a new version of Reading Rainbow on the single most-used digital platform: the web.Every Classroom. Together, we want to provide Reading Rainbow to as many classrooms as possible FOR FREE! When we meet our initial goal of $1,000,000, we can put Reading Rainbow in over 1500 classrooms at no cost to the schools!
We were lucky enough to have Burton in a few times to talk about his work with kids and he’s probably the primary driving force behind childhood literacy in the 1980s. He also appeared on a television show called “Star Trek: The Next Generation” which, I believe, was about space travel. This guy knows kids.