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Your headline and your first sentence should usually (or optimally) contain relevant keywords. For instance, an article about fibroids should match highly-performing search terms on either Google Search or Google Ad Words. Keywords should be ideally toward the left hand side (beginning) of your sentence. So your headline might read, “Five Fibroid Treatment Options For Black Women.” [keywords bolded].

Always insert a “more” tag after the first sentence or two (this is not for us, but for our radio sites, which require an excerpt for their sites.

[AGGREGATED STORIES]

If you are aggregating an article, please link out after the first two or three paragraphs with the following:

Read the entire post at [Source]

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[WRITEAROUND STORIES]

When you find a single article that you’d like discuss, rather than simply aggregate, do it something like this.

Did the executive director of the Brooklyn Gospel Choir commit adultery with his flock? Today’s New York Daily News has some juicy tidbits on the controversy:

At which point you would quote the article and place the quoted paragraphs in blockquote style like so.

Then you could go on and quote more, and close with something like

Read the entire post at [Source]

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[COMPILATION STORIES]

Posts compiled from a variety of sources and linked together with original opinion or editorial should be formatted as follows.

Any aggregated text should be placed in blockquotes like so, and sourced like this. [Source: Name of Source]

When you shift back to an original thought and/or sentence, text is formatted regularly.

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[ELEMENTS OF EVERY POST]

Every post should have at least two related stories, either posted in between paragraphs like so..

RELATED: Related Stories Headlines Are Always Upper Lower, Bold, and Hyperlinked

And/or listed at the end of a shorter post like so…

RELATED STORIES

Related Stories Headlines Are Always Upper Lower, Bold, and Hyperlinked

Related Stories Headlines Are Always Upper Lower, Bold, and Hyperlinked

Every post should have at least one gallery within it…