With Black Friday and Cyber Monday around the corner and research pointing to the number of consumers turning to mobile devices for holiday shopping nearly doubling since last year, the Interactive Advertising Bureau (IAB) has published its exclusive list of the most mobile shopping savvy cities in the U.S., with Washington D.C. landing at #11, a slight dip from last year’s rankings when the city came in at #10.
Houston claims the top spot for the second year in a row. That city’s number one ranking, driven by its mobile shopping versatility and dexterity, is closely followed by Seattle-Tacoma, which catapulted to the second spot from its number ten perch in 2011, followed by San Francisco, which is new to the top ten list. Among other notable changes, Boston made its debut in the top ten, while New York and Atlanta both saw slight declines. In comparison, Los Angeles and Chicago held steady in their rankings between this year and last.
The complete “2012 IAB U.S. Mobile Shopping Savvy Cities Index” is:
3. San Francisco
4. Los Angeles
5. New York City
8. Dallas-Ft. Worth
11. Washington, D.C.
13. Tampa-St. Petersburg
15. Minneapolis-St. Paul
FOR MORE INFORMATION: To download more information about the “2012 IAB U.S. Mobile Shopping Savvy Cities Index,” including statistics about smartphone shoppers across the country, please visit www.iab.net/mobileshoppers2012.