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WASHINGTON (AP) — President Barack Obama proudly embraced his auto industry bailout Tuesday, telling a labor audience that assertions by his Republican critics that union members profited from taxpayer-paid rescue are a “load of you know what.”

Obama delivered a politically sizzling and staunchly pro-union speech to the United Auto Workers just as voters in Michigan, a center of auto manufacturing, went to the polls to cast their ballots in the state’s Republican nominating contest.

In a campaign style setting, union president Bob King introduced Obama as “the champion of all workers” who “saved our jobs and saved our industry,” eliciting chants of “Four more years!”

The speech was part of an Obama strategy to steal some of the political limelight from Republicans on the same day that states hold their GOP primary votes or caucuses.

In highlighting the auto industry’s comeback, Obama drew a distinct contrast with Republican presidential candidates such as Mitt Romney and Rick Santorum, both of whom have said they would not have used government money to save General Motors and Chrysler.

Obama’s speech came as auto sales are surging, on a pace to exceed 14 million this year. Auto makers and parts companies added more than 38,000 jobs last year, with industry employment averaging 717,000 for 2011. And automakers have announced plans to add another 13,000 jobs this year.

Romney on Sunday said Obama favored the UAW in the bailout and that the president was “paying off the people that supported him.”

Obama did not mention the Republican presidential contenders by name, but they were certainly his targets.

“You’ve got folks saying. ‘Well, the real problem is, what we really disagreed with was the workers, they all made out like bandits; that saving the American auto industry was just about paying back unions,'” Obama said. “Really? Even by the standards of this town, that’s a load of you-know-what.”

He noted that under the agreement to use taxpayer money to save GM and Chrysler, union members had to agree to reduced wages and that thousands of retirees saw reductions in their health care benefits.

“But they’re still talking about you as if you’re some special interest that needs to be beaten down,” Obama said.

The president sought to portray himself as a longtime ally of labor, recalling his days as a community organizer working with steel workers who had been laid off when their plants shut down.

“That still drives me today,” he said, reiterating a line he uses in political campaign events. “So I’ll promise you this: as long as you’ve got an ounce of fight left in you, I’ll have a ton of fight left in me.”

Obama also announced that his administration will crack down on unfair trade practices worldwide, a popular theme with labor and a counterpunch to Romney’s tough-on-China rhetoric. Obama was signing an executive order creating an Interagency Trade Enforcement Center.

The office will expand the administration’s ability to challenge unfair trading practices in China and elsewhere and coordinate enforcement activity across several U.S. government agencies. Obama’s most recent budget proposal asks Congress for millions of dollars for the new enforcement center and more U.S. inspectors in China.

Copyright 2012 The Associated Press.